FedEx unified Marketing and Sales Enablement on one AI-powered operating model in Asana.
- 1
THE CHALLENGE
Initiatives were spread across spreadsheets, emails and more than two dozen separate intake forms. A single request could take up to eight hours of manual coordination, and siloed tracking created competing launches and duplicate work.
- 2
HOW THEY USE ASANA
One centralised intake stream in Asana, with AI Studio triaging and routing requests to strategy leads, AI Teammates drafting briefs, and portfolios plus real-time dashboards giving leadership a single view of every initiative.
- 3
THE IMPACT
Planning timelines compressed from weeks to days, manual status chasing removed, and complete executive visibility into global initiatives.
Source: Asana's published FedEx customer case study.