AsanaGold Certified Asana Solutions Partner

Asana Client Management unifies every client, project and deliverable in one workspace

Client management software for agencies and professional services firms: client records, onboarding, a branded client portal, approvals and AI Teammates.

  • Client Directory
  • Branded client portal
  • Onboarding & handoffs
  • Approvals & feedback
  • Team capacity
  • AI Teammates
  • Starter & AdvancedAsana plans listing Client Management
  • 4client-focused AI Teammates
  • 180+Vistar implementations in the GCC
The challenge

Client work rarely fails on talent. It fails between the tools.

Briefs arrive by email, feedback lands in chat, budgets sit in spreadsheets and the account manager becomes the human router. As client numbers grow, the gaps between systems become the gaps your clients notice.

  1. 01

    Client information is scattered

    Contacts, renewal dates and context live across spreadsheets, inboxes and personal notes.

    Time lost hunting for context
  2. 02

    Onboarding is improvised

    Every new client starts from a different checklist, so the first 30 days feel different each time.

    Uneven first impressions
  3. 03

    Too many engagements to hold in one head

    Multiple clients, projects and retainers run in parallel without a single view of commitments.

    Missed deadlines
  4. 04

    Little visibility into deliverables

    Status lives in status meetings, and is outdated the moment they end.

    Status chasing
  5. 05

    Account and delivery teams drift apart

    What the client was promised and what the team is building slowly diverge.

    Scope creep
  6. 06

    Approvals and feedback are manual

    Sign-offs hide in email threads, chats and calls, with no record of who approved which version.

    Rework & delays
  7. 07

    Expectations and deadlines are hard to manage

    Clients can't see progress, so every question becomes an email to the account manager.

    Eroding trust
  8. 08

    Capacity is a guess

    Nobody sees who is overloaded across clients until a deadline slips.

    Burnout & margin leak
  9. 09

    Client experiences are inconsistent

    Quality depends on which account manager or project lead a client happens to get.

    Lower satisfaction
  10. 10

    Continuity breaks across the lifecycle

    Handovers from sales, between projects and at renewal lose the history of the relationship.

    Retention risk
Core capabilities

Asana Client Management: eight capabilities, one client record

Labels show what is native to Asana Client Management, core Asana, an add-on, or configured by Vistar.

Legend:
  • ACM feature
  • Core Asana
  • AI Teammate
  • Add-on
  • Configured by Vistar
01 · Client & contact management

A Client Directory that holds the whole relationship

One record per client: health, renewal dates, contacts, budgets and every linked project.

  • Client Directory
  • Projects & custom fields
  • Directory design

Not a sales CRM: pipelines and invoicing stay in your existing tools; Vistar connects them.

Client Directory
Nadira HospitalityHealthy
Primary contact
Layla M. · Head of Brand
Renewal
Mar 2027
Projects
3 active
Budget
58% used
Illustrative data · select a row
02 · Client portals & collaboration

A branded, two-way client portal, showing only what you choose

A branded, two-way portal for status, deliverable reviews and approvals: you choose what each client sees.

  • Client portal
  • Guest access
  • Portal structure & permissions

Part of Asana Client Management, branded per client, not a standalone custom website.

Internal notes, hours and margin visible
portal · Nadira Hospitality
Website relaunchNadira Hospitality · Client portal
On track
Deliverables to review
  • Homepage design v3ApproveRequest changes
  • Booking flow copyIn review
  • Brand guidelines v2Approved
  • Internal QA · 6.5 h loggedTeam only
Latest update

Design phase complete

Client · Layla M.Love v3, one tweak on the hero image?

Captured as task → Creative teamSwap hero image

Internal · marginScope within plan

03 · Client onboarding & CRM-to-project handoffs

From signed contract to structured onboarding, without retyping

Repeatable onboarding templates and intake forms, kicked off when a deal closes.

  • Templates · Forms · Rules
  • Account Advisor: CRM-to-project handoff
  • CRM integration

Templates and forms are native Asana; automatic triggers from your CRM are set up by Vistar.

04 · Client project & deliverable management

Every client project, deliverable and dependency on one timeline

Briefs become projects with owners, deadlines, dependencies and client milestones.

  • Timeline · Gantt · Dependencies
  • Portfolios
  • Brief-to-project
05 · Client meetings, feedback & approvals

Every client call ends with owners, not open questions

AI Meetings turns client calls into action items; deliverables move through review and sign-off.

  • AI Meetings
  • Portal approvals
  • Approvals & proofing (Advanced)
06 · Client health, budgets & reporting

See every account's health before it becomes an escalation

Live client health, renewal and budget views across your whole book of business.

  • Client health · Project budgets
  • Timesheets & budgets
  • Dashboards · Portfolios
  • Health criteria & dashboards

Not an accounting system: budgets and time export cleanly for invoicing in your finance tools.

07 · Team capacity & resource planning

Balance delivery across every client before anyone burns out

See planned vs actual workload across all client work and rebalance before deadlines slip.

  • Team capacity
  • Workload & resource management
  • Operations Coordinator
08 · AI Teammates & AI-powered client management

AI Teammates that know the client, and work alongside your people

Four purpose-built AI Teammates draft updates, parse briefs and flag risks, with scoped permissions and an audit trail.

  • Account Advisor
  • Creative Producer
  • Executive Advisor
  • Operations Coordinator

AI usage is metered by plan; Vistar confirms what your licences include.

  • LM
    LaylaAccount manager
  • RA
    RamiProject manager
  • JS
    JanaCreative lead
  • DN
    DanaAgency leader
  • Account AdvisorClient health & handoffs
  • Creative ProducerBriefs & revisions
  • Executive AdvisorPortfolio & risk
  • Operations CoordinatorResourcing & billing prep

Account Advisor

Healthier client relationships, with fewer budget or sentiment surprises.

Skills listed by Asana
  • CRM-to-Project Handoff Automation
  • Client Portal Status Drafting
  • Client Sentiment Monitoring
Example requests
  • Set up the onboarding project now the contract is signed
  • Which clients look at risk of churning?
  • Flag accounts close to using all contracted hours

Draft this week's portal update for Nadira.LM

AADraft ready for your review. One account is close to its contracted hours. Want me to flag it to the delivery lead?

Illustrative exchange based on skills Asana describes
  • Own identity
  • Scoped permissions
  • Full audit trail
  • Shared memory
  • Work Graph context
The client engagement lifecycle

One connected journey, from handover to renewal

Asana Client Management keeps structure and visibility at every stage of the client journey, so context gathered on day one is still there at renewal. Select a stage to explore it.

Stage 1 of 6

Client acquisition & handover

Organise what sales learned and hand it to delivery with clear ownership from day one.

  • Organise client information in the Client Directory
  • Coordinate the handover from sales or your CRM
  • Establish an owner for the engagement
Handover · NadiraClosed won
Engagement owner
Layla M.
Scope
Website + content
Key contacts
3 added
Next step
Onboarding project
One connected workspace

Every client-facing team, contributing to one client outcome

Each team works in its own projects and views, but every task, update and approval connects back to the same client record. Select a team to see its part of the engagement.

Shared client outcomeone client record
Team 1 of 6

Sales & Account Management

Hand clients over cleanly and stay the trusted point of contact, without being the relay for every question.

  • Client handovers from CRM
  • Account activities & renewals
  • Onboarding coordination
↳ Connected to the shared client record
The transformation

From disconnected client management to connected client experiences

Without structure

  • Client information spread across many tools
  • Manual onboarding and handovers
  • Disconnected project teams
  • Unclear deliverable ownership
  • Scattered client feedback
  • Delayed approvals
  • Limited visibility into engagement
  • Workloads coordinated by guesswork
  • Client contactsClient Directory
  • OnboardingTemplate + owners
  • Sales handoverCRM → project
  • DeliverablesAssigned & dated
One client workspace
  • Client feedbackCaptured as tasks
  • ApprovalsApproved in portal
  • Client statusLive in the portal
  • WorkloadTeam Capacity

With Asana Client Management

  • Organised client and contact information
  • Structured onboarding workflows
  • Connected client projects
  • Clear deliverable ownership
  • Organised collaboration and approvals
  • Better project visibility
  • Improved team coordination
  • More structured client engagement
Business impact

What changes when client work runs in one place

The numbers below come from published customer stories: client-facing firms that moved onboarding, delivery and client collaboration into Asana. Every figure is attributed to its source.

  • +12%

    increase in client NPS for social media agency Hello Social after structuring client onboarding in Asana.

    Hello Social · Asana customer story
  • 30%

    less onboarding prep time, and a team 20% more efficient during onboarding.

    Hello Social · Asana
  • 75%

    less time spent in weekly sprint planning meetings.

    Social Driver · Asana
  • 50 hrs

    of monthly meetings saved at Stride, alongside increased client renewal revenue from proactively tracking account issues.

    Stride · Asana customer story
  • 25 to 30%

    shorter turnaround times reported by ICON after upgrading to Asana Advanced with Vistar, now running 90+ active projects across four countries.

    ICON · Vistar client testimonial
  • More organised client relationships
  • Consistent client onboarding
  • Better visibility into client projects
  • Account and delivery teams aligned
  • Deliverables tracked to completion
  • Faster approval and feedback loops
  • Greater visibility into team capacity
  • Less manual administrative work
  • More structured client engagement
  • Improved operational efficiency
  • Better-informed delivery decisions
  • Fewer status chases for clients

Results reflect each organisation's own reporting and were achieved with Asana's work management platform; most predate the general availability of Asana Client Management in September 2026. Outcomes vary by organisation, process and adoption.

Customer success story

ICON Advertising: structured client delivery across four countries

How a growing GCC advertising agency brought its client projects, resourcing and reporting into Asana, implemented and adopted with Vistar.

ICON AdvertisingAdvertising agency · GCC · Vistar client
25 to 30%shorter turnaround times90+active projects across 4 countries

Structured operations across clients and markets

Challenge
Growing across multiple clients and markets, ICON needed a more structured, reliable way to run operations.
How Asana was used
Upgraded to Asana Advanced with Vistar, including one-on-one sessions to tailor dashboards to ICON's operational needs.
Outcome
Turnaround times down roughly 25 to 30%, and resource utilisation visibility across 100% of active projects.

Why it matters: a regional agency, implemented and adopted with Vistar's on-ground support.

Source: Vistar client testimonial (Firas Al Zubaidi, Operations Director, ICON)
Why Vistar

Why Vistar for Asana Client Management?

Client management only works when the setup mirrors how your firm sells, delivers and reports. Vistar doesn't just deploy software: we align Asana with your actual client processes, then stay through adoption.

  • GoldAsana Solutions Partner
  • 180+implementations across the GCC
  • 6countries served
  • EN · ARrole-based training
  • United Arab Emirates
  • Saudi Arabia
  • Bahrain
  • Kuwait
  • Qatar
  • Oman

“The Vistar team worked closely with us to ensure smooth adoption.”

Firas Al Zubaidi, Operations Director, ICON
  1. 01

    Discover & assess

    We map your clients, services and delivery process, and assess requirements and workflow gaps before anything is built.

    • Process mapping
    • Gap analysis
    • Plan & licence advice
  2. 02

    Design the client workspace

    We design and configure Asana for client-facing operations: the Client Directory, project structures, portals and reporting.

    • Client directory
    • Client portals & permissions
    • Dashboards & health criteria
  3. 03

    Configure workflows & AI

    Onboarding, handovers, brief-to-project, approvals and status updates, plus where AI Teammates should help.

    • Onboarding templates
    • Approval workflows
    • Automation rules
    • AI Teammates
  4. 04

    Integrate your stack

    We connect the tools your teams already use and plan the handoffs between them, including migration from other tools.

    • CRM
    • Slack
    • Google Workspace
    • Microsoft 365
    • Data migration
  5. 05

    Train & drive adoption

    Role-based training for account managers, project managers and leadership, in English and Arabic, with change management built in.

    • Role-based sessions
    • Change management
    • Admin enablement
  6. 06

    Support & optimise

    After go-live we review portals, reports and workload, and refine the setup as your client base grows.

    • Local support
    • Health checks
    • Ongoing optimisation

Vistar · Gold Certified Asana Solutions Partner · UAE · KSA · GCC

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