As ICON continues to grow across multiple clients and markets, we needed a more structured and reliable way…
Asana Work Management connects teams, streamlines workflows and drives business results.
Asana Work Management is work management software that brings people, projects, processes and goals into one connected workspace. Every department plans, coordinates and tracks its work in the same place, so leaders see real progress and every team knows what matters most.
Why work coordination breaks down as organisations grow
Each department picks its own tools and habits. The work gets done, but nobody can see how it fits together.
- Work scattered across disconnected tools
- Teams working in silos
- Unclear priorities and ownership
- Repetitive manual admin
- Projects that stall between departments
- No view of progress across the organisation
- Goals disconnected from daily execution
- Status meetings and follow-ups to learn where things stand
How the Asana work management platform connects strategy, teams and execution
Seven capabilities that combine team productivity software with business process management, all built on the same work data so nothing is entered twice.
Centralised work management: every project, task and workflow in one place
Replace scattered trackers with a single source of truth that every team can see.
- Projects, tasks and workflows live in one place
- Clear owners and due dates on every deliverable
- One task can sit in several projects, so departments share work without duplicating it
In Asana: projects · list, board, timeline & calendar views · multi‑homing · custom fields
Cross-functional collaboration around shared work
Conversations, files and decisions sit on the task itself, with every team that depends on it.
- Collaborators from any department on one task
- Dependencies show who is waiting on whom
- @mentions and comments replace side emails
In Asana: collaborators · dependencies · comments & @mentions · Slack, Microsoft Teams & Google Drive integrations
Workflow management software that standardises how work moves
Turn recurring business processes into repeatable workflows, from intake to completion, with ownership defined at every stage.
- Structured stages for recurring processes
- Templates keep every team running the same playbook
- Clear handoffs with built-in accountability
In Asana: workflow builder · forms · approvals · project & task templates · sections
Work planning and prioritisation driven by business priorities
Teams see what is committed, what is next and which milestones the business is counting on.
- Priority, effort and owner on every piece of work
- Milestones mark the moments that matter
- Initiatives stay tied to organisational objectives
In Asana: board view · custom fields · milestones · timeline & Gantt
Business workflow automation that handles the handoffs
Rules run in the background: triggered by an event, checked against conditions, followed by actions. No code required.
- Assign, route and update work automatically
- Fewer manual follow-ups between teams
- More time for work that needs people
In Asana: rules with triggers, conditions & actions · custom rule builder · forms · integrations
Connect organisational goals to the work that moves them
Company goals break into team goals, and team goals link to the projects and portfolios doing the work, so progress updates itself.
- Track progress towards business objectives
- Every team sees how its work contributes
- Spot at-risk goals before the quarter ends
In Asana: goals & OKRs · sub-goals · progress from linked projects & portfolios
Reporting and work visibility across every team
Dashboards and portfolios turn live work data into a clear picture for managers and decision-makers.
- Status of projects and workflows in real time
- Bottlenecks and overdue work surface early
- Reports built from the work itself, not from manual updates
In Asana: reporting dashboards · universal reporting · portfolios · status updates · Power BI & Tableau connectors
Feature availability depends on your Asana plan. Goals, portfolios, approvals and the custom rule builder are included from the Advanced plan; Vistar helps you choose the plan that fits your processes.
One connected workspace. Every team. Every priority.
Each department runs its own workflows its own way, inside the same enterprise work management platform. Select a team to see how its work connects to everyone else's.
Shared work data connects every department, from goals down to individual tasks.
- Goalswhere we're going
- Portfoliosinitiatives
- Projects & workflowshow work moves
- Taskswho does what, by when
Campaign budgets route to Finance as approval tasks, launch dates land on Operations' calendar, and campaign progress rolls up into Leadership's goals without a separate report.
From disconnected work to connected execution
- Teams working in disconnected systems
- Information and updates scattered everywhere
- Unclear ownership
- Manual follow-ups and repetitive processes
- Limited visibility across departments
- Business priorities hard to track
- Connected workspaces for every team
- Clear responsibilities and priorities
- Structured, standardised workflows
- Smoother cross-functional coordination
- Live visibility into work
- Business objectives linked to execution
The business impact of connected work management
- 87%
of respondents see a direct link between using a work management platform and improved productivity.
Asana · ROI of Work Management Platforms, global study - 86%
say work management platforms improve clarity on goals and the impact of their work.
Asana · ROI of Work Management Platforms, global study - >50%
of all work tracked in Asana is cross-functional, rising above 60% for its largest customers.
Asana · Q2 FY2023 earnings call
Operational efficiency
- Higher organisational productivity
- More efficient business processes
- Less manual coordination
Collaboration & ownership
- Better cross-functional collaboration
- Clear accountability for every deliverable
- Strategy and execution aligned
Visibility & decisions
- Visibility across business operations
- Bottlenecks spotted sooner
- Decisions based on live work data
How ICON brought structure to work across markets with Asana and Vistar
Why Vistar for Asana Work Management in the UAE, KSA and GCC
Vistar shapes Asana around how your organisation actually works, then stays with you as adoption grows.
- Gold Certified Asana Solutions PartnerLicences, consulting and implementation
- Training in Arabic and EnglishSessions built around your processes
- On the ground in the UAE and KSASupporting teams in Bahrain, Oman, Qatar and Kuwait
- DiscoverWeeks 1 to 2 focus
- 01Understand your processes
Map how work moves today and what each department needs.
- 02Find the gaps
Pinpoint workflow gaps and operational inefficiencies.
- 01
- BuildConfigure & connect
- 03Design Asana around the business
Workspace, teams, projects and fields that match your structure.
- 04Implement structured workflows
Standard processes rolled out across departments.
- 05Set up automation & integrations
Rules, forms and connections to the tools you already use.
- 06Establish reporting frameworks
Goals, portfolios and dashboards leadership will actually use.
- 03
- AdoptEnable & improve
- 07Train and drive adoption
Role-based training so every team works the new way.
- 08Support and optimise
Ongoing support as your workflows and plans evolve.
- 07