Gold Certified Asana Solutions PartnerAsana for Marketing Teams is Asana set up for marketing work: one place to plan campaigns, run the content calendar, route creative approvals, capture requests and report status.
Campaigns · Content · Creative · Approvals · Intake · Reporting
Illustrative example data
Organisations across the GCC that work with Vistar
Marketing project management software gives every campaign, asset and request one home.
Without a structured workflowWith Asana
Asana for marketing: five workflows, one workspace.
Slips surface too late.
✦ Brief to launch in one campaign management software view.
Source: Asana · Campaign management
The plan is always out of date.
✦ A live editorial calendar in your content calendar software.
Source: Asana · Content calendar
Which version is approved?
✦ A creative approval workflow that keeps creative production moving.
Advanced+ for approvals and proofing (Vistar plan table).
Source: Asana · Creative production
Requests arrive half-briefed.
✦ Complete briefs from day one of marketing request intake.
Forms: Starter+ · Branching: Advanced+ (Vistar plan table).
Source: Asana · AI Studio · Asana · Pricing
Leaders chase updates.
✦ Status without the status meeting.
Source: Asana · Campaign management · Asana · Pricing
Illustrative example data · select a campaign to focus the board.
Three layers of automation for marketing operations.
Changes requested→
Reassign + notify
If-this-then-that · Starter+
Request form→
Check · dedupe · route
No-code AI workflows · Starter+
Pre-built agents · Starter+
People make the creative and brand decisions; AI supports the coordination and drafting.
AI doesn't make creative or brand decisions.Pick a role. Its stages light up.
Requests arrive through a form with the details the team needs.
Campaign projects, timelines, milestones and owners are set.
Copy, design and video are produced against the plan.
Assets move through proofing and approval stages.
Go/no-go checks run and work goes live on schedule.
Status updates and dashboards show results and lessons.
| Role | Brief | Plan | Create | Review | Launch | Report |
|---|---|---|---|---|---|---|
| Marketing leadership | Sets priorities and approves which campaigns go ahead. | Reviews the campaign portfolio for budget and timing. | Not involved: follows progress on the dashboard. | Gives final brand sign-off where needed. | Not involved: sees the launch status update. | Reads dashboards and status updates for the portfolio. |
| Campaign / marketing ops | Owns the intake form and triages incoming requests. | Builds the timeline, dependencies and milestones. | Not involved: watches for slips on the timeline. | Routes reviews and chases overdue approvals. | Runs go/no-go checks and coordinates go-live. | Publishes the status update and post-campaign report. |
| Creative & content | Receives a complete brief instead of an email thread. | Not involved: sees dates once the plan is set. | Produces assets and attaches versions to the task. | Responds to proofing comments and uploads revisions. | Not involved: final assets are already approved. | Not involved: sees what launched and what's next. |
| Agency & stakeholders | Submits briefs and requests through the shared form. | Not involved: sees the agreed timeline and milestones. | Produces assigned assets in shared projects. | Approves or requests changes on their deliverables. | Not involved: notified when the campaign is live. | Reviews the shared status update with the brand team. |
Licences give you the platform. We set it up around your campaigns. Vistar's Asana implementation services
| Licences alone | With Vistar | |
|---|---|---|
| Workspace | Built from scratch | Designed for marketing |
| Intake & approvals | Trial and error | Mapped to your sign-offs |
| AI | Rarely configured | Teammates set up |
| Training | Self-serve | English & Arabic |
| Licences | On your own | Local supply & renewals |
Your flows, today
Projects, forms, Rules
Tools linked, teams trained
AI, adoption, renewals
Asana for marketing teams is Asana's work management platform applied to marketing. Campaigns, the content calendar, creative reviews, incoming requests and launch reporting run in one shared workspace, so every owner, date and approval is visible. It is marketing project management software that coordinates people and AI Teammates; it does not execute campaigns itself.
Yes. Asana's calendar view shows upcoming and published content in one place, so gaps and clashes are easy to spot. Custom fields track channel, production status and approval state, and Rules can route approvals and send notifications. Asana also offers Editorial Calendar and Social Media Calendar templates, and integrates with tools such as Buffer and Hootsuite.
Yes. Stakeholders can approve, reject or request changes on a task with a single click, and proofing lets reviewers mark feedback directly on image attachments, with each comment becoming a subtask. Rules can route the next review automatically. Approvals and proofing are included in the Advanced plan and above, per Vistar's plan table and Asana's pricing.
Marketing teams use Asana forms as the single front door for requests. Each submission becomes a task in the right project, with required fields capturing dates, budgets and assets. Forms can be shared with agencies that don't use Asana. Branching forms, on Advanced and above, and AI Studio can then classify and route each request automatically.
Yes. Asana can generate campaign status updates with AI, and teams can build shareable custom dashboards that show progress across campaigns. Portfolios give leaders one view of status and budget across a programme. Asana also integrates with HubSpot, and with Salesforce, Tableau and Power BI on the Advanced plan and above.
No. Asana does not send campaigns, store customer records or act as a digital asset library. It coordinates the work around those systems: the briefs, timelines, reviews, approvals and status reporting. Teams keep their marketing automation platform, CRM and DAM, and connect them to Asana where an integration exists, such as HubSpot or Salesforce.
Approvals and proofing are included in Asana Advanced, Enterprise and Enterprise+, according to Vistar's plan table and Asana's pricing page. They are not part of the Personal or Starter plans, although Starter does include forms, timeline, Rules and project dashboards. Vistar can compare plan tiers against your marketing workflows before you buy or upgrade licences.
Asana lists five Marketing AI Teammates: Campaign Analyst, Campaign Coordinator, Content Strategist, Creative Ops Manager and Launch Coordinator. Content Writer, one of Asana's essential teammates, drafts briefs and copy in your brand voice. AI Teammates are available on Starter, Advanced, Enterprise and Enterprise+ plans. People still make the creative and brand decisions.
Yes. Vistar is a Gold Certified Asana Solutions Partner and the Asana implementation partner UAE and Saudi marketing teams work with directly, from offices in Dubai and Riyadh. For an Asana partner Dubai teams can meet, or Asana consulting GCC-wide, we map campaign, content, creative and intake workflows, configure Asana, and train teams and agencies.
Yes. Vistar resells Asana licences and manages renewals for organisations in the UAE and the wider GCC, so you can buy, add seats and renew through a local partner. We can also advise which plan fits your marketing workflows, for example whether you need Advanced for approvals, proofing, branching forms and portfolios.
Yes. Asana for agencies works through shared projects and forms: agencies can submit or receive requests, upload assets and act on review feedback in the same workspace as the brand team. Request forms can be used by partners without an Asana account. Vistar sets up permissions so each agency sees only the projects it needs.